A CONEY ISLAND OF THE MIND

STUDIO LAB

In this Studio Lab WordPress you will find how to use Design Thinking for Visual Communication. Within the design process, six steps can be identifies: DEFINE, RESEARCH, IDEATE, PROTOTYPE, SELECT, and IMPLEMENT.

This video has the instruction for assembling the house. It was created after completing all the steps in the design process. You can navigate through the Safe Have Menu and you can look all the process it took from the beginning to the end.
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THESIS PROJECT

This Thesis Process Book is a hands-on creative visual communication project. It shows the design journey through important thought-processes, material experimentation, research driven creativity, and conceptual development.

I was asked to come out with a design solution of an existing problem. I was born in Cuba, and I know what are the challenges that people face there. The number one issue in Cuba at this time is its economic crisis. There are people who don’t have enough money to meet their basic needs. I though I could create a design solution to offer assistance to Cuba. So, I came up with the idea of creating a Campaign named “Estrella Brillante” that would allow us from the United States to send resources to Cuba. In this process book you will be able to experience the whole process from beginning to end.

Below is the link to the .pdf of the Thesis Process Book.

Below is a video of a mock up home page that I created to show the functionality and purpose for this Campaign called “Estrella Brillante”.

Baez Visual Communication Thesis

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